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SOFTNESS IS THE #1 DESIRED HAIRCARE RESULT. ARE YOU OFFERING THE PROFESSIONAL SOLUTION?
Consumer insights show that the #1 desired hair result for Nordic women is soft hair. We know women often feel that having soft and nourished hair is linked to having healthy-looking hair.
However, behind this desired result is the fear of having dry and brittle hair, which directly interferes with the moisture and softness of their hair.
Redken’s All Soft hair care system softens dry and brittle hair, giving your clients the opportunity to achieve their most desired hair goal.
Explore the rangeWHO SAYS YOUR CLIENTS
CAN´T HAVE IT ALL?
Discover the professional solution to moisture dry hair: Redken´s All Soft range.
Infused with trending Argan Oil, the hair care system targets dry, brittle hair to deliver intense nourishment, healthy movement, and weightless shine. It is the ultimate professional system to transform dry hair into touchably soft, shiny, and deeply nourished hair.
REDKEN ALL SOFT
The All Soft hair care regimen softens and moisturizes dry, brittle hair from root to tip leaving hair shiny, hydrated and healthy-looking.
Enriched with omega-6 argan oil and the Moisture Complex, this salon professional hair care system is best for dry hair in need of nourishment and intensive softness.
Range Benefits:
- — Professional solution to moisturize dry hair
- — Adds softness & shine
- — Moisture complex
- — Frizz reduction
All Soft Shampoo adds moisture to dry and brittle hair and makes it soft. Cleanses, strengthens and softens with the complete All Soft hair care system. Also controls movement and flyaways.
Køb Shampoo
All Soft Conditioner adds moisture to dry and brittle hair, making it soft. It nourishes and controls frizz. The hair becomes soft, shiny, easy to comb and moves naturally.
Køb Conditioner
Redken All Soft Heavy Cream is an intensive and nourishing hair mask for dry and brittle hair. This hair mask contains Redken's Moisture Complex and argan oil. It adds brilliant shine and softness.
Køb Heavy Cream
Discover your favorite All Soft formula, now with 68% less plastic per mL compared to the 300ml bottles, allowing you to refill your existing Redken shampoo bottles while reducing enviornmental impact. *
*per mL vs our 300ml bottle, based on weight of packaging per mL of formula.
Køb RefillALL SOFT TREATMENTS
Your salon has the opportunity to boost its retail sales of leave-in treatments. On average, 30% of Nordic women are using these kinds of treatments for 2 days a week. *
DISCOVER THE ALL SOFT NOURISHING POST-WASH ROUTINE AND HELP YOUR CLIENT ACHIEVE THE ULTIMATE SOFTNESS TO THEIR HAIR.
ALL SOFT HEAVY CREAM
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ALL SOFT HEAVY CREAM
Redken All Soft Heavy Cream is an intensive and nourishing hair mask for dry and brittle hair. This hair mask contains Redken's Moisture Complex and argan oil. It adds brilliant shine and softness.
ALL SOFT MOISTURE RESTORE
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ALL SOFT MOISTURE RESTORE
The All Soft Moisture Restore from Redken contains hyaluronic acid that helps hair restore moisture and retain it all day! Not only does it instantly condition for 10x smoother hair*, it also nourishes and adds shine with the help of argan oil. As part of the All Soft range, this leave-in product helps visibly reduce split ends, tame frizz, and detangle hair*. Moisture Restore offers heat protection up to 230°C, making it the perfect pre-styling product if you want soft and shiny hair.
ALL SOFT ARGAN-6 OIL
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ALL SOFT ARGAN-6 OIL
All Soft Argan-6 Oil provides intensive look of nourishment to dry and brittle hair. Versatile hair oil that visibly deeply conditions, softens hair and ensures lasting suppleness. Multi-benefit oil moisturizes and protects from heat up to 230°c* and humidity, for visibly healthier, shinier, softer hair. The All Soft Argan-6 Oil deeply hydrates and smooths hair while enhancing softness and manageability for a healthier look and feel.
*with use of All Soft shampoo, conditioner and leave-in VS non-conditioning shampoo
Intense Hydration & Superior Softness
The Redken All Soft All-in Mask is a deep conditioning treatment specifically designed for clients with dry, brittle hair craving intense hydration.
Powered by a 15% Moisture Complex containing Argan Oil and Glycerin, this rich yet lightweight mask melts into the hair to smooth the cuticle and lock in long-lasting moisture without a greasy or heavy feel. When used as part of the full All Soft regimen, it provides a comprehensive solution for softness, shine, and healthy-looking results.
*Consumer use study, 61 individuals
**Instrumental test after 1 application of bundle.
ARGAN OIL
Helps to improve strength & hair structure. Its high content of antioxidants, essential fatty acids, and vitamin E helps to restore shine to dull hair.
FRAGRANCE PROFILE
Top Notes: NATURAL PEAR, WARM HONEY, FRESH LEMON
Middle Notes: ROSE, MUGUET, LINDEN
Base Notes: MUSK, POWDERY
